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To inquire about becoming a DONMAR dealer, click here ABOUT US While on an overseas business trip for his employer in 1983, Kal noticed cars with a unique top mounted sliding sunroof and tracked down manufacturer to learn more. He purchased samples to bring back to the Kal arranged to lease a used car from a friend at a Subaru dealer, installed a sunroof and drove around the Southeast to show it to sunroof shops. He also partnered with a local sunroof shop to perform installs for sales he made to local car dealers. The product was a hit. Back when there were only cheap pop-ups and expensive moonroofs, SKYROOF® sunroofs offered an economical sliding sunroof alternative. In 1986, Kal leased a small office, hired Jack Griffith, Jr [ Well before the digital age, we needed a way to show the product and help shops sell something different. DONMAR printed thousands of 3x5 photos with SKYROOF® installed in various vehicles, added them to binders with product literature, testimonials, tech info, sales tips and work order forms for shops to use as sales books to their local dealers. A VHS sales video was also provided. DONMAR advertised in Auto Trim News, Automotive News, Wards Auto Dealer, Trucking Times, Glass Magazine, Hot Rod, Motor Trend and Popular Science, plus was able to get press. We also advertised with card deck mailers, business direct mail and arranged press releases in nearly every automotive related publication available. Shop, dealer and public awareness was the key to our success, well before the advent of Internet or social media. While in college, Marc worked on DONMAR’s advertising and marketing materials. Don opened his own shop, SKYROOF® of Atlanta, where he serviced local dealerships, including the largest Yugo dealer in the country, who added sunroofs to 3 out of 5 cars sold. 1988, DONMAR moved to an office warehouse complex on Soon, DONMAR added other products including SKYROOF® sunroof deflectors, pop-up sunroofs, universal rear spoilers, deck racks, wheel covers and even custom made graphics. The package approach, offering a low cost package of synergistic products to completely restyle a vehicle helped grow sales of sunroofs and more. DONMAR supplied SKYROOF® to van converters, zone programs and came close to landing port install programs with Mazda, SE Toyota, While SKYROOF topslider sunroofs were growing, it just looked different than what people were used to. It became apparent the market demand already existed for pop-up sunroofs. DONMAR started distributing several well known brands and ultimately imported a quality sunroof from the A partnership with Britax Sunroofs brought us another line of pop-ups and a folding fabric sunroof. We also brought in a manual spoiler sunroof we called VST. As our sunroof market grew, so did demand for more products, resulting in DONMAR becoming a distributor for Farmont-Skylite, AutoRoofs, SFC, Hollandia and Webasto. We became a one-stop sunroof source and the largest independent wholesale sunroof supplier in the market, plus our own sunroof brands. DONMAR was always an innovator, and among the first to see the value of the Internet, launching www.donmar.com in 1997, and sunroofs.com a year later. Digital marketing supplemented with fax and email broadcasts replaced much of our direct mail and printing efforts. More recently, Social Media tools enabled us to interact with the public as well as our wholesale trade customers. We are a founding member of SUNROOFS.org and have been active in Professional Restylers Organization and SEMA trade organizations for many years. Growing the industry and maintaining good relationships with customers, competitors and industry associates has always been important to us. Over the years, we added many more products such as wings, roof racks, chrome accents, seat comfort, lighting, tools/supplies and truck accessories, serving our professional restyling customers with a greater range of the products they sold. Kal Levinson retired in 2019, but DONMAR is still family owned and operated by Marc and Don Levinson. The market changed drastically over the years, with most of the aftermarket sunroof manufacturers ceasing production by 2020, investment groups buying up accessory manufacturers and giant national distributors monopolizing the big brand name accessories. Add the pandemic and like most independent business owners, we had to make some changes. DONMAR downsized in 2020, moving to our Sunbeam location. In 2023, we reached back to our roots as a sunroof supplier and we launched two new sunroof products, Skyroof® Gen.Z pop ups and Skyroof® 860 power spoiler sunroofs. Sunroofs are still our specialty, and our phone number. Since 1984, DONMAR has been supplying quality aftermarket sunroofs and accessories to restyling professionals nationwide and around the world with helpful service and expert tech support. |